Press Kit
The one-pager for the identity-in-Christ platform.
Who we are, what we built, who it's for, and how to reach us. PDF below if your editor wants the printable.
What it is
An eight-archetype framework for naming the masks people quietly wear.
Unmasked is a Christian identity-formation platform. We map the eight most common false identities — Performer, Orphan, Hider, Pleaser, Controller, Escapist, Achiever, and Religious Mask — to the wounds underneath, the scripture opposite of each, and a path to the name God gave the person before they were ever wounded. The product is a free 5-minute assessment, a 90-second card game called Name That Mask, a 4-part welcome series, a facilitator-led Quest Mode for group experiences, and a 6-week certification track for counselors.
- Founded
- 2026
- Based
- Brooklyn, NY
- Eight archetypes
- Identity model
- Languages
- English (more coming)
Approved quotes
"Most people know about God. They don't know who they are."
"The mask was an answer to a real problem. It worked then. It kept you alive. The grief is that it didn't tell you the truth."
The team
A pastor, a strategist, a builder.
Pastor + Co-founder
Victorious Roberts
Pastoral leader behind the eight-archetype framework. 30+ years in identity-formation ministry.
Strategist + Co-founder
Peter Robotham
Marketing strategist + spiritual director. Lead writer for the assessment and curriculum.
Builder + Co-founder
Karlon C
Engineer + filmmaker. Built the assessment, the game, and every piece of the platform.
Press contact
Reach a real person.
For interviews, embargoed previews, or distribution partnerships, contact press@lifeunmasked.org or use the form. We reply within 24 hours.