Press Kit

The one-pager for the identity-in-Christ platform.

Who we are, what we built, who it's for, and how to reach us. PDF below if your editor wants the printable.

What it is

An eight-archetype framework for naming the masks people quietly wear.

Unmasked is a Christian identity-formation platform. We map the eight most common false identities — Performer, Orphan, Hider, Pleaser, Controller, Escapist, Achiever, and Religious Mask — to the wounds underneath, the scripture opposite of each, and a path to the name God gave the person before they were ever wounded. The product is a free 5-minute assessment, a 90-second card game called Name That Mask, a 4-part welcome series, a facilitator-led Quest Mode for group experiences, and a 6-week certification track for counselors.

Founded

2026

Based

Brooklyn, NY

Eight archetypes

Identity model

Languages

English (more coming)

Approved quotes

"Most people know about God. They don't know who they are."
Unmasked, public site

"The mask was an answer to a real problem. It worked then. It kept you alive. The grief is that it didn't tell you the truth."
The Wound · 4-part welcome series

The team

A pastor, a strategist, a builder.

Pastor + Co-founder

Victorious Roberts

Pastoral leader behind the eight-archetype framework. 30+ years in identity-formation ministry.

Strategist + Co-founder

Peter Robotham

Marketing strategist + spiritual director. Lead writer for the assessment and curriculum.

Builder + Co-founder

Karlon C

Engineer + filmmaker. Built the assessment, the game, and every piece of the platform.

Press contact

Reach a real person.

For interviews, embargoed previews, or distribution partnerships, contact press@lifeunmasked.org or use the form. We reply within 24 hours.